The new price of Eli Lilly’s generic insulin, Humalog, is $137.35, and sold for $35 per vial in 2001

Isn’t this insane? Only if we put up with it!

This month, Eli Lilly and Co. announced with some fanfare that it was manufacturing a generic version of its own best-selling insulin brand, Humalog, which it would sell for half off — $137.35 versus about $275.

David Ricks, the chief executive of Lilly, said the company was making this seemingly beneficent gesture because “many patients are struggling to afford their insulin.”

But they’re struggling, in large part, because since 2001 Lilly has raised the price of a vial of Humalog to about $275, from $35. Other insulin makers have raised prices similarly.

In Germany, the list price of a vial of Humalog is about $55 — or $45 if you buy five at a time — and that includes some taxes and markup fees. Why not just reduce the price in the United States to address said suffering?

Instead, Lilly decided to come out with a new offering, a so-called authorized generic. This type of product is made by or under an agreement from the brand manufacturer. The medicines are exactly the same as the brand-name drug — often made in the same factory with the same equipment to the same formula. Only the name and the packaging are different.

PA’s attorney general filed suit against Verizon

Yet another reason to make sure you vote for pro-consumer attorneys general! Josh Shapiro stands up for the little guy:

That’s how Verizon began an email apologizing to customers after the Pennsylvania attorney general sued the communications giant for allegedly failing to deliver on marketing promises.

The email appears to be part of Verizon’s effort to make good on its promotional offers after Attorney General Josh Shapiro filed the lawsuit against the wireless company last week, claiming customers were unable to obtain promised Amazon Prime memberships and Echo devices.

“We’ve heard from some customers that they had trouble redeeming their Fios promotion,” Verizon wrote in an email on Feb. 14. “If you experienced any issues, we’re sorry about that. We want to let you know that your reward is ready and you’re just a few clicks away from redeeming.”