Research firm eMarketer says it underestimated how many people might become cord-cutters this year. The firm now believes that 33 million individuals will drop traditional pay TV service in 2018, meaning its previous prediction from July 2017 was off by about 6 million people.
eMarketer seemed to believe that TV providers such as Comcast would slow the bleeding by loading Netflix and other streaming services onto their boxes. Instead, those services continue to cannibalize cable and satellite TV service outright, while live TV services like DirecTV Now and Sling TV allow people to retain many of the same channels they had with traditional pay TV service.
They never seem to mention the high cost. Right now, my monthly cable bill is about the cost of a monthly payment on a luxury car — which, of course, I don’t have. (I have a 16-year-old car. I always pay cash.)
How can that be?
When I call to complain and try to lower my costs, they spout a bunch of word salad that says I can give up both premium channels and it will save me… $10. (I only have cable in one room, I don’t have DVR service.)
One of the reasons I founded CUFF is that I dream about the day that I can speak for 50 thousand or so activist consumers when I talk to politicians.